Cite Article
Cite Article
MLA
Ayadi, Faouzi M., et al. "From Digital Platform Capabilities to Firm Performance: A Mediation Approach Based on Firm Agility and Network Capabilities." IJCRMM vol.15, no.1 2024: pp.1-24. http://doi.org/10.4018/IJCRMM.338997
APA
Ayadi, F. M., Alaskar, T. H., Aloulou, W. J., & Alsadi, A. K. (2024). From Digital Platform Capabilities to Firm Performance: A Mediation Approach Based on Firm Agility and Network Capabilities. International Journal of Customer Relationship Marketing and Management (IJCRMM), 15 (1), 1-24. http://doi.org/10.4018/IJCRMM.338997
Chicago
Ayadi, Faouzi M., et al. "From Digital Platform Capabilities to Firm Performance: A Mediation Approach Based on Firm Agility and Network Capabilities," International Journal of Customer Relationship Marketing and Management (IJCRMM) 15, no.1: 1-24. http://doi.org/10.4018/IJCRMM.338997
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International Journal of Customer Relationship Marketing and Management (IJCRMM) The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.
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